Amaru Hospitality exists to make hospitality unforgettable, and to make it pay. Bold vision, run with discipline. Behind it are two partners who each mastered one side of that equation, and built Amaru to hold both under one roof.
Great hospitality needs two things at once: a bold idea, and the discipline to deliver it, night after night. We built Amaru to hold both under one roof.
So we built a partner that does both. Juan brings the concept, the cuisine, and the guest experience; Lila brings the brand, the operation, and the commercial discipline. Amaru Hospitality is operated from Budapest as a Hungarian-registered practice and works with owners and operators internationally, with hands-on experience spanning Europe, Asia, and Africa.
Founding Partner · Concept & Culinary Direction
A Peruvian chef and concept creator who has cooked and built restaurants across Europe, Asia and Africa. Juan designs the reason a place is worth talking about: the story on the plate and the experience guests carry home. See the track record →
Founding Partner · Brand & Operations
A brand and operations strategist who turns a bold concept into a business that lasts, with over a decade building brands for international companies. Lila owns the brand, the operation and the numbers, so every creative decision has a reason and every opening lands. Amaru Hospitality is registered as her practice in Hungary, based in Budapest.
Amaru is born of two roots and two oceans. Amar, from the Spanish for love: hospitality as an act of care, to welcome and to nourish. Ru, from the Japanese 流: to flow, and also a school, a style passed on like a current from its source. Amaru is love in motion, a way of hospitality that leaves a mark, a name born where two currents meet.
Amaru